MVP newsletter framework phase 1: how to choose a niche

Last week I shared my MVP newsletter launch playbook; the 7 step process you can use to create and launch a niche newsletters.

The problem with that playbook:

I distilled each step down into its most simple form because I wasn’t ready to write a friggen ebook.

So now I’m expanding each section over 7 emails.

Today is phase 1: research and preparation

Which is also the most important phase because if you get it wrong you’ll build a newsletter that bores the living shit out of you, or you’ll build a newsletter that you can’t monetize

In today’s post:

• 🎯 The single most important question you can ask yourself when choosing a newsletter niche

• 👀 The sneaky but easy way to gather competitor intel

• 🤝 The 5 different newsletter formats (and how to choose the right one)

• 📉 2 quick checks you should make to understand the monetization potential of your newsletter

lets go…