August: 10k subs, sales emails & constraints

I know what you’re thinking…

“What the hell? you haven’t emailed in a month! I though you quit the newsletter case study?!”

Nope. The case study is going strong. Here’s why I ghosted for a month:

July 29th I walk into my investment property in Newcastle, Australia, to inspect.

I’d been overseas for a year.

My property manager told me everything was fine.

Everything was not fine. It was a clusterfuck.

The tenants pulled a Houdini and I walked into an empty trashed house.

A broken roof had been letting in rain for weeks. Which meant peeling paint, an abundance of rust, and cockroaches. Lots of cockroaches.

The place was a dump. It smelt like piss. There was cigarette butts everywhere. And sour melted cheese. Lots of broken shit, and enough grime to make you gag.

I fired the property manager on the spot and reluctantly started a renovation that took 5 weeks.

That’s why you didn’t get any emails from me.

But things still happened on the newsletter front, so here’s the August update.

In today’s email:

• ❓ How the renovation improved my content system

• 📈 Facebook ad tips that helped me hit my best CPA’s yet!

• 🤯 3 emails added to a welcome sequence led to $15k in sales

But first, a quick look at the numbers…

🧞‍♂️ Be Like Shiva (July-August)

What: A niche newsletter about masculinity (read more about it here)

The numbers: