Week 12: how to destroy your Facebook ad CPA's

Welcome to the 12th update of my build in public newsletter experiment.

In today’s update:

• 📈A promising start for the new newsletter

• 🤮 I F’d up: how my FB ad CPA’s went from $1 to $55

• 🧩 A weak update on the the digital product

But first, a quick look at the numbers from last week…