Week 11: Twitter ad rollercoaster, new project, and digital products

Welcome to the 11th edition of 2nd mountain.

There’s a few new heads around here so here’s a reminder of what you’re reading:

2nd mountain is a newsletter about newsletters.

But instead of sending you the same content that many other newsletter-newsletters send (Like “19 TaCtiCs To GeT YoUr FiRsT 1k SuBsCiBeRs”)

…I’m doing things a little differently.

I’m building real niche newsletters in public. As case studies. Spending my own money. And sharing the results, wins, losses and lessons here.