DONT resend email campaigns to non-openers until you read this

I need to come clean about something:

I lied about my open rates for the first 6 weeks of my niche newsletter case study.

Sort of. Let me explain…

I was using the resend to unopens feature in ConvertKit and only reporting on my cumulative open rates.

At the time I had no idea how much of a mistake this was.

Now I know, and so should you.

In today’s email:

• What I learned about resending to unopens

• When you should actually use the resend to unopens feature

• The most important open rate metric to know (which no email tool provides)